Engage To Retain More Leisure Members
Effective member engagement at all stages of the member journey requires the right data. Yet, recent research suggests that operators are missing opportunities to track member behaviours and react to…
How & When To Address Cancellations
Should you try to win back leisure members who cancel? The answer is not straightforward. Working out how to effectively handle cancellations requires careful consideration. There is no one-size-fits-all approach.…
Quiet Quitters: Reduce Silent Cancellations
Many leisure operators face a common attrition challenge. Silent cancellations. Members are quietly quitting without telling operators why, often cancelling indirectly. This article explores this challenge and how you can…
7 Marketing Tips For Leisure Operators
To get (and keep) the attention of the communities you serve, you need a marketing strategy that helps you stand out. If you can grow your leisure brand, you’ll successfully…
Hiring & Retaining The Best Employees
Competition for top talent in the fitness and leisure industry is tough. Your staff are key to the success of your leisure facilities and programmes. You need the right approach…
Measuring The Success Of New Member Onboarding
First impressions count when welcoming new paid and pay-as-you-go members to your leisure facilities. Journeys will differ. Yet, there are common ways to measure how successful your new leisure member…
Using Leisure Member Feedback To Build Loyalty
Feedback from members of your sports and leisure facilities is a valuable business asset with the right approach. Systematically gathering feedback and taking action will help you build member loyalty.…
Leisure Centre Member Satisfaction Vs. Loyalty – What’s The Difference?
You’re likely already measuring leisure centre member satisfaction, but are you measuring loyalty too? Satisfied members are not necessarily loyal ones. Supercharge your success by focusing on loyalty. Satisfaction and…
Checklist: Re-Engagement Strategy For High-Risk Members
An effective re-engagement strategy for high-risk leisure members who may cancel their membership or stop using your leisure facilities soon is essential to your long-term success. According to the 2022…
Increase Fitness Member Engagement & Motivation All Year-Round
Fitness member engagement with your leisure facilities typically peaks in January. Motivation to be active is highest at the start of the year. Research has shown that the second Friday…
