Engage To Retain More Leisure Members
Effective member engagement at all stages of the member journey requires the right data. Yet, recent research suggests that operators are missing opportunities to track member behaviours and react to…
How & When To Address Cancellations
Should you try to win back leisure members who cancel? The answer is not straightforward. Working out how to effectively handle cancellations requires careful consideration. There is no one-size-fits-all approach…
Quiet Quitters: Reduce Silent Cancellations
Many leisure operators face a common attrition challenge. Silent cancellations. Members are quietly quitting without telling operators why, often cancelling indirectly. This article explores this challenge and how you can…
7 Marketing Tips For Leisure Operators
To get (and keep) the attention of the communities you serve, you need a marketing strategy that helps you stand out. If you can grow your leisure brand, you’ll successfully…
Cutting Through The Festive Noise With A Great Seasonal Campaign
Christmas is just around the corner, and naturally marketing and efforts pivot towards offers and community-building seasonal content. Every business turns to its social, tv, offline and gifting ideas to…
Maximising Value: How To Give Your Customers More For Less
Leisure centre customers are demanding a bigger, better experience. They want more fitness options, more facilities and more benefits from their leisure centre…but they’re also highly cost-conscious. Our exclusive research…
Going Digital Without Excluding Key Parts Of Your Leisure Centre Community
The trends are clear. In health, fitness and wellbeing – along with just about every other sector – there’s little doubt that the world is continuing to transition to digital…
Why The Right Software Is Essential To Insource Your Leisure Centre Operations
Choosing how to manage leisure centres in your local area is no easy task. With tighter budgets, and endless other external challenges, you’re always looking for ways to support the…
How To Create Personalised Member Experiences
More engaging and tailored experiences are a trend in almost every sector. Customers are demanding more of that all-important personal experience, and the leisure sector is no exception. Members want…
6 Simple Ways To Improve Your Centres’ Retention Rates
Attracting new customers is one of the costliest, most time consuming activities for any organisation. And that’s just as true for the fitness and wellbeing sector as it is for…
