It is key during these times to engage your members as much as possible. To this end, engagement programmes that reward your members for all activity, regardless of where a member is, provide excellent motivation for members and can drive community spirit, keeping your members in touch with you and each other.
Make use of any existing tools you have available -some apps or platforms will allow you to create challenges for members to enter. Perhaps challenge members to complete a virtual marathon or complete a certain number of workouts over a set period. Offer a small prize to the winners (if beating fellow members is not enough!). Those of you with Myzone will already be aware of the motivational power of the Myzone challenges and the community it builds. Work closely with your suppliers and partners to leverage the opportunities that their tech provides.
If you do not have access to a tool currently, or are looking for a new option that will give more to your members, consider an option like ActivPoints. Measuring activity via popular fitness trackers including Fitbit, Garmin and Polar. ActivPoints offers a way to engage and reward members virtually. The online ActivPoints portal can be branded for you and allows members to log in and view daily activity, view leader boards, enter competitive challenges and motivate one another with in-app messaging. Members continue to collect points, voucher codes and coins even when they are not at your facility.
Perkville provides yet another platform to increase engagement by rewarding customers for exercise and posting to social media amongst other offers.
Despite your doors being closed there are many options for you to consider to remain in close contact with, and motivate your members.
Please let us know if the team at Legend can do anything to support you over this difficult period.
