Starting Out Strong: Onboarding & Inductions
How do you welcome new members when they join? Do you offer inductions? Do your members really want to attend an induction? This article discusses these questions and more to…
Engage To Retain More Leisure Members
Effective member engagement at all stages of the member journey requires the right data. Yet, recent research suggests that operators are missing opportunities to track member behaviours and react to…
How & When To Address Cancellations
Should you try to win back leisure members who cancel? The answer is not straightforward. Working out how to effectively handle cancellations requires careful consideration. There is no one-size-fits-all approach…
Quiet Quitters: Reduce Silent Cancellations
Many leisure operators face a common attrition challenge. Silent cancellations. Members are quietly quitting without telling operators why, often cancelling indirectly. This article explores this challenge and how you can…
7 Marketing Tips For Leisure Operators
To get (and keep) the attention of the communities you serve, you need a marketing strategy that helps you stand out. If you can grow your leisure brand, you’ll successfully…
Hiring & Retaining The Best Employees
Competition for top talent in the fitness and leisure industry is tough. Your staff are key to the success of your leisure facilities and programmes. You need the right approach…
Key Learnings From Elevate 2023
The industry came out in force once again for Elevate 2023 this June. As the biggest fitness tradeshow in the UK, Elevate offered many opportunities for learning and networking. We…
Your Guide To Elevate 2024
Following a triumphant return in 2022 and even more successful 2023, Elevate is back at ExCel London on 12 and 13 June 2024. Elevate is the must-attend tradeshow for leisure…
SEO For Gyms, Sports & Leisure Operators: 5 Tips For Success
SEO for gyms and leisure centres helps those looking for fitness, sports, and other activities find options nearby. Investing in search engine optimisation (SEO) is a significant opportunity if you…
Using Technology To Strengthen Community
Leisure centres and facilities are hubs for local communities. As a leisure operator, you play a vital role in increasing how active the communities you serve are. Technology can help…
