TSG acquires leading leisure industry software provider, Legend Club Management Systems, creating an unrivalled offering for the UK Health and Fitness market
LONDON, 25 November, 2019 – TSG, an Advent portfolio company and leading global provider of business management software, integrated payments, and value-added services to the Health and Fitness and Childcare markets, today announces that it has signed a definitive agreement to acquire Legend Club Management Systems, a provider of software and services for the leisure management and public sector markets, primarily in the United Kingdom.
A leading leisure industry software solution provider, Legend is installed in over 1800 sites worldwide. Its “One System-One Solution” software optimises business efficiency, streamlines operations, increases customer adoption and improves customer experience across the health and fitness industry. The business was founded in 2002 and since inception has prioritised investing in the highest quality R&D, 24/7 support for customers and optimising customer loyalty.
“We believe that our unique combination of software, integrated payments and value-added services allows our clients to do more of what they love. We want to take away the stresses and strains of their business processes and problems and allow them to focus on their customer,” said Steven Holmes, CEO, TSG. “Bringing Legend into TSG unlocks a unique opportunity to innovate around the member journey, joining the dots between software, payments and services to deliver a seamless member experience. Ultimately we want to make our clients’ business easier.”
“When we started Legend in 2002, we had a vision to build and deliver a customer-focused software platform that would provide our clients with the features and services they wanted,” said Sean Maguire, Managing Director of Legend. “We have stood by our promise with 24/7 customer support, unrivalled quality and security, and an unwavering commitment to continuous improvement. Our commitment to growth through innovation is further reinforced by today’s announcement, and we very much look forward to combining our software with TSG’s integrated payments platform to build further momentum with our product development plans.”
“Legend has built a market leading software platform that is recognised throughout the UK and beyond,” added Holmes. “The combination of TSG and Legend will enable us to deliver a innovative and compelling total business solution to the UK Health and Fitness market. We are excited to join forces and welcome the Legend family to TSG.”
TSG, an Advent portfolio company, is a leading revenue management solutions company that provides business management software, integrated payments, and value-added services to clients around the globe. TSG offers highly differentiated, targeted solutions to a range of industries with focus on the health and fitness and childcare markets. These solutions are organised around numerous platforms including Clubware, Links Modular Solutions, QK Technologies, Debitsuccess, PaySmart, DFC and Harlands Group, operating across Australasia, the United States, the United Kingdom, Europe and Asia. For more information, click here.
Word of mouth is your most powerful marketing tool in encouraging customers to keep enjoying your facilities. Find ways to encourage customers to share positive experiences with others. Ask customers to check in and share their workout experiences on social media, request online reviews, reward friend referrals, and even simply encourage customers to tell others what it is like to return.
Don’t stop talking to your customers. Consider options such as outbound calling campaigns to engage members who are yet to visit to understand reasons behind this and address these where needed. Consider surveying members after their initial visit, or even following each visit, so you can resolve any negative feedback quickly.
Legend is a leading leisure and recreation industry software solution provider. Installed in over 1,800 sites, Legend’s “One System-One Solution” leisure management software optimises business efficiency, streamlines operations, increases membership numbers and improves customer experiences. Legend backs up its services with 24/7 customer support, the highest quality R&D and offers continuous free upgrades for all customers as standard.
About Advent International
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. As of December 31, 2018, the firm had $36 billion (€31 billion) in assets under management, which does not include the $17.5 billion (€15.6 billion) raised for GPE IX. With 14 offices in 12 countries, Advent has established a globally integrated team of more than 195 investment professionals across North America, Europe, Latin America and Asia. After 35 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.