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Engage To Retain More Leisure Members 

Effective member engagement at all stages of the member journey requires the right data. Yet, recent research suggests that operators are missing opportunities to track member behaviours and react to…

How & When To Address Cancellations 

Should you try to win back leisure members who cancel? The answer is not straightforward. Working out how to effectively handle cancellations requires careful consideration. There is no one-size-fits-all approach.…

Quiet Quitters: Reduce Silent Cancellations 

Many leisure operators face a common attrition challenge. Silent cancellations. Members are quietly quitting without telling operators why, often cancelling indirectly. This article explores this challenge and how you can…

Hiring & Retaining The Best Employees 

Competition for top talent in the fitness and leisure industry is tough. Your staff are key to the success of your leisure facilities and programmes. You need the right approach…

Key Learnings From Elevate 2023

The industry came out in force once again for Elevate 2023 this June. As the biggest fitness tradeshow in the UK, Elevate offered many opportunities for learning and networking. We…

Your Guide To Elevate 2024

Following a triumphant return in 2022 and even more successful 2023, Elevate is back at ExCel London on 12 and 13 June 2024. Elevate is the must-attend tradeshow for leisure…