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ANGUSalive Case Study

Huge Improvement in Efficiency with Legend Partnership

ANGUSalive is the culture, sport, and leisure trust for the county of Angus and has been operating since 2015. 

The trust is dedicated to changing lives by inspiring healthy, active, and creative lifestyle choices. To achieve this, they offer a wide range of services to the Angus community through the use of their sports centres, country parks, theatres and venues, museums, galleries, archives, and libraries. 

ANGUSalive family outdoors cycling

Challenge: Inefficient Direct Debit collection processes

ANGUSalive were previously handling their own Direct Debit membership payment processing in-house, but this was inefficient and needed improvement. The trust also needed a better leisure management solution that would help them boost collections, grow their membership base, improve the customer journey, and achieve operational efficiencies. 

Our great reputation for providing an easy, clear, and trustworthy partnership meant that we were well-positioned to help ANGUSalive. 

Solution: Increasing efficiencies with an end-to-end solution from a single supplier

Since go live in December 2017, Legend leisure management software has been used across all ANGUSalive venues as a point of sale system and, for sports centres, as their main booking and management system. The leisure trust has also relied on our team to process all Direct Debit membership payments efficiently. 

They rely on a wide range of features from our online functionality to ensure the smooth running of facilities and to keep members happy with all the tools they need to manage their account, make bookings and more at their own convenience. 

The trust now has one central system across their entire sports centre estate, which gives them a constantly up-to-date, 360˚ view of each member including membership payment status. This has been powerful for driving better member experiences, making it easier for teams to see the latest information on a member, letting staff members engage at risk members before a membership is cancelled. 

ANGUSalive art gallery

Results: A partnership that leads to great results

80% Activity & class bookings made online

Since partnering with Legend, ANGUSalive has seen membership payment collection rates increase around half a day saved per week on administration work, and open rates for marketing emails rise. 

On top of this, they have enjoyed the business efficiencies that come from having one system that’s managed by a single supplier, as they can find everything in one place and don’t have to call round several different suppliers. The new website created for ANGUSalive has also boosted their digital presence, making them easier to find and more attractive to prospective members. 

“Initially, we felt the change to a new leisure management solution would be a lot of work, but we are so glad we made the change to Legend!” - Iain Stevens, Senior Manager at ANGUSalive.

“Initially, we felt the change to a new leisure management solution would be a lot of work, but we are so glad we made the change to Legend!” Iain Stevens, Senior Manager at ANGUSalive.

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