LEGEND CLUB MANAGEMENT SYSTEMS LAUNCHES DIGITAL MARKETING BUREAU: LEGEND MEDIA SERVICES
- Legend Media Services presents a full outsourced digital marketing service for improved customer engagement -
Legend Club Management Systems, the supplier of Leisure Management Software for public, private and educational leisure facilities, today announces another innovation in its product and services suite: Legend Media Services, a new outsourced digital marketing bureau that will offer clients a comprehensive range of marketing services, including social media management, member journey automation & retention marketing, loyalty programmes and Net Promoter Score management, amongst others.
Legend identified a need, based on feedback from its clients, for more effective management of the wealth of data within their CRM and membership management systems to increase engagement and create a consistent customer experience across both social media and digital marketing.
Sean Maguire, Managing Director, Legend Club Management Systems, comments: “This is an important innovation for our clients as there is a growing need for them to engage with customers clearly and consistently across all channels and touch points. Consumers increasingly expect both relevant and personalised experiences with their chosen brands; this applies to the health and leisure sector just as much as any other. Legend Media Services will enable our clients to deliver the optimal customer experience, increasing engagement, loyalty and retention.”
Legend Media Services will provide a full range of outsourced digital marketing services, including management of:
- Customers’ social media sites;
- Social media risk management and damage limitation;
- Email marketing campaigns;
- Retention marketing;
- Loyalty programmes;
- Net promoter surveying; and
- Traditional direct marketing and prospecting campaigns.
Legend Media Services also offers its clients full integrations with partners including Brief Your Market, dotmailer, Perkville and Listen360, and access to specialist management tools and insight from Crowd Control HQ.
Active Tameside is one of Legend’s first clients to work with Legend Media Services. Legend is working with Active Tameside to develop a series of member journeys to increase engagement and retention, as well as an incentivisation programme using Legend’s integration with Perkville that will reward members for their active participation with the trust. Finally, Legend will be providing Active Tameside with the software and tools to manage their social media across all 12 facilities.
Daniel Webster, Growth and Retention Manager, Active Tameside, comments: “We had been looking for a way of communicating with our members more strategically and consistently, to make them feel as welcome and engaged as possible. Customers today expect more than a simple ‘hi’ and ‘bye’: they demand information straight to their phone and assume that they will be able to engage through Facebook, Twitter and other social media platforms. Or they might want a regular email with information on new fitness and nutritional trends, and inspiring real life stories to increase their motivation.
“Legend’s new Media Services offering has great appeal because they have effectively brought together all the tools, the skills and the data we need to deliver a digital presence that not only meets these expectations, but will do so in an innovative, efficient and cost effective way whilst increasing our retention levels and, ultimately, allowing us to get a real health message out into the community.”
Sean Maguire concludes: “We are committed to helping our clients innovate through leading-edge technology, products and services. Today, more than ever, our clients need ways of engaging consistently and in a relevant manner with their customers across all touch points. This latest announcement is another example of our long-term vision and commitment to the industry.”
Customer Service ManagerHalo Leisure
Legend is impressive. Being designed from a user’s perspective, as opposed to competitor products that lack such an intuitive layout.
IT DirectorLA Fitness
As a multisite operator of 80 clubs, Legend brings consistency to our business. The centralised platform offers reduced cost of ownership & improved customer service.
Managing DirectorSerco Leisure
The streamlining of our business processes has seen time and cost savings, modernising the way our 70 local leisure centres are run.
Chief ExecutiveLife Leisure
With rapid growth the small inconveniences became intolerable. Legend is the partner who can best support our impressive growth.
I can monitor in real-time everything important to my business as can my managers. Legend keeps us one step ahead of the competition.
Assistant Chief ExecutiveOCL
Rollout was completed in a short time scale, within ten weeks. Legend has allowed us to improve the quality of our data & business processes.
Managing DirectorWhitehouse Hotels
Selection was easy for us... Legend had the technology to suit our long term needs and could be deployed with minimal impact on operations.