Serco Leisure More Efficient Thanks To Legend Systems ~ Feb 2008
Following last year’s installation of the Legend Club Management System at its 61 sites, Serco Leisure is already reporting increased service efficiencies including the ability to target customers and enhanced reporting to its local authority clients.
Keith Thomas, Managing Director for Serco Leisure is pleased with how the new system has impacted the business: “We now have improved intelligence on our customers, which means we can provide a more targeted service, tailored to the needs of different market segments. We are also able to lead the market in providing local authority clients and Trusts with the increasingly complex information they require.”
Legend has provided Serco Leisure with an innovative system which has optimised workflows, providing numerous operational efficiencies. One of the sites using the new system is the Manchester Aquatics Centre. Kate McGill, Commercial Manager is enthusiastic about the benefits: "We switched over to Legend in October and it has really helped with the January membership rush. It is much easier now to manage our wide customer base, it even tells me when some of our customers haven’t been for a while so that I can give them a call to see if there is anything we can do to help them.”
Many of the Serco managed facilities have already seen a vast improvement in the service they offer to customers, with staff commenting on the user-friendly layout of the system screens, which allow them to admit customers more quickly.
Sean Maguire, Managing Director of Legend, says: “We are very pleased to learn that Serco Leisure is satisfied with our product. Facilities such as Manchester Aquatics Centre cater for thousands of diverse users on a monthly basis, and it is reassuring to hear that our system meets their specific needs. The Legend proposition is proving popular with public sector facilities because of the system’s functionality, service levels and cost. Serco Leisure is a superb example of a leading operator in this sector who has embraced the benefits of using the latest technology.”
The Legend solution comprises a complete suite of technical and business management systems and was chosen by Serco Leisure because of its system specifications and ease of use, along with the proven responsiveness and service levels of the support team.
Iain HayesCustomer Service Manager
Halo LeisureLegend is impressive. Being designed from a user’s perspective, as opposed to competitor products that lack such an intuitive layout.
Debbie AstleyIT Director
LA FitnessAs a multisite operator of 80 clubs, Legend brings consistency to our business. The centralised platform offers reduced cost of ownership & improved customer service.
Keith ThomasManaging Director
Serco LeisureThe streamlining of our business processes has seen time and cost savings, modernising the way our 70 local leisure centres are run.
Malcolm McPhailChief Executive
Life LeisureWith rapid growth the small inconveniences became intolerable. Legend is the partner who can best support our impressive growth.
Steve BradleyManaging Director
TopnotchI can monitor in real-time everything important to my business as can my managers. Legend keeps us one step ahead of the competition.
Mike TaitAssistant Chief Executive
OCLRollout was completed in a short time scale, within ten weeks. Legend has allowed us to improve the quality of our data & business processes.
Peter DysonManaging Director
Whitehouse HotelsSelection was easy for us... Legend had the technology to suit our long term needs and could be deployed with minimal impact on operations.