  |
      |
|
Legend Club Management Systems chosen by Health-Force as the best available in the UK – July 2002 |
||
|
Eminent new player to the UK heath and fitness club industry, Health-Force, has this month completed its evaluation of software vendors and has decided to run Legend facilities management software. The Legend solution will enable the company to effectively reinvent the way in which they manage their customers. Malcolm Hartley, Health-Force Operations Director says that ‘I have been managing and evaluating UK membership systems for over 4 years and Legend is by far the best I have seen to date.’ |
|
Malcolm Hartley, |
|
Health-Force and Golf-Force, a sister company, have originally designed memberships specifically for those people who work shifts or unsocial hours such as employees of the Emergency Services, Defense Manpower Services, NHS, Prison Service etc. Andrew Kitching, Health-Force Marketing Director says that this is a unique target audience who generally do not enjoy full value from a normal club membership. The offer is now being extended by demand into other sectors. Health-Force and Golf-Force have established a network of clubs that will extend throughout the country and are offering gym and golf club memberships for up to an astonishing 50% less than the normal membership price. Health-Force can offer this to their members as they in tern have negotiated preferential rates with health club operators to maximise the use of their off peak time. Health-Force has been particularly interested in the Legend solution for its marketing application. The Legend solution will allow Health-Force to easily and efficiently apply CRM principles such as automated emails or SMS’s based on specific triggers. For example, when a customer has expressed an interest in joining Health-Force, the system will allow Health-Force to track the customer proactively through the steps from demonstrating an interest, to signing up as a member, with the guarantee that no customer will fall through the loop. Health-Force will also be able to cross promote other services and products based on the interests and goals specified by that customer. This will allow Health-Force to proactively improve retention rates thereby significantly improving their bottom line. Andrew Kitching goes on to say that it is vital when starting a fledgling company, to have access to data at the touch of a button. With Legend’s solution, management will be able to access reports at any time from anywhere. This is imperative to ensure fast learning in a competitive market space. Legend, the solution used by some of the world’s largest health club chains such as Gold’s Gym International, can be delivered from a central hosted environment. Case studies have proven that this model will reduce IT infrastructure costs by up to 50%, allowing clients access to the latest applications and use of the latest technology with no need to own the hardware or manage the network. Legend presents the ultimate solution, a unique partnership that unites ‘best of breed’ in critical categories to deliver the definitive solution to customers. |
||
|
 |
 |
 |
 |
||
|
||||||
