Following last year’s installation of the Legend Club Management System at its 61 sites, Serco Leisure is already reporting increased service efficiencies including the ability to target customers and enhanced reporting to its local authority clients.

Keith Thomas, Managing Director for Serco Leisure is pleased with how the new system has impacted the business: “We now have improved intelligence on our customers, which means we can provide a more targeted service, tailored to the needs of different market segments. We are also able to lead the market in providing local authority clients and Trusts with the increasingly complex information they require.”

Legend has provided Serco Leisure with an innovative system which has optimised workflows, providing numerous operational efficiencies. One of the sites using the new system is the Manchester Aquatics Centre. Kate McGill, Commercial Manager is enthusiastic about the benefits: "We switched over to Legend in October and it has really helped with the January membership rush. It is much easier now to manage our wide customer base, it even tells me when some of our customers haven’t been for a while so that I can give them a call to see if there is anything we can do to help them.”

Many of the Serco managed facilities have already seen a vast improvement in the service they offer to customers, with staff commenting on the user-friendly layout of the system screens, which allow them to admit customers more quickly.

Sean Maguire, Managing Director of Legend, says: “We are very pleased to learn that Serco Leisure is satisfied with our product. Facilities such as Manchester Aquatics Centre cater for thousands of diverse users on a monthly basis, and it is reassuring to hear that our system meets their specific needs. The Legend proposition is proving popular with public sector facilities because of the system’s functionality, service levels and cost. Serco Leisure is a superb example of a leading operator in this sector who has embraced the benefits of using the latest technology.”

The Legend solution comprises a complete suite of technical and business management systems and was chosen by Serco Leisure because of its system specifications and ease of use, along with the proven responsiveness and service levels of the support team.