Legend becomes first choice for Europe's largest health club ~ December 2004

Legend Club Management Systems has been installed at the new Next Generation club in Hatfield, Hertfordshire, which is the largest health, rackets and fitness club in Europe. The Legend solution, which comprises a complete suite of technical and business management systems, has become part of the team of elite facilities and services on offer at the latest Next Generation club, the third site in the Next Generation Group to implement the Legend solution.

The Legend software is at the forefront of developments in club and membership management technology, and was the perfect choice to accommodate the extensive requirements of a club that will occupy a massive 165,000 square feet. Liz Dicker, General Manager of Next Generation at Hatfield, says: "Being the largest health club in Europe, we needed to ensure that our membership management system could do much more than simply register members on arrival. The modern technology that Legend provides compliments our offering of state of the art equipment and services. Ultimately high quality customer service is our main focus at the club, and the Legend software will enable us to manage the information that we need to provide that level of service to our members on a daily basis."

Nick Lawrence, Head of Membership for the Next Generation Group sees Legend as a crucial part of the daily running of the business: "Because of the central database, a key benefit of the Legend package is that it provides our head office team with instant access to the very latest membership information from any club at any time. Complex membership reports which previously took days to generate are now available at the touch of a button. All productivity, amendments and additions to the system are updated instantly so real time data is always available across the clubs. In addition, the overall membership management system incorporates a powerful sales prospect management system to provide a completely seamless flow of information. Using Legend will save us time and money on administration - surprisingly, with such advanced technological capabilities, it is still very cost effective to install and maintain."

Ingrid Hay, Services Director for Legend UK, comments: "We are delighted that Next Generation chose to install Legend software at its prestigious Hatfield club. The system actually provides an ideal management solution for single, independent clubs just as well as multiple site operators, but with a project of this size we were able to show the full extent of the system's capabilities and benefits. It is gratifying to know that Legend Club Management Systems will be an integral part of delivering Next Generation's promise of service excellence to its members.